mGive has reported on their blog that the have already raised 8.5 million dollars for the Red Cross for Haitian earthquake relief, simply by asking mobile phone users to send a text message to initiate a $10 donation through their phone bill.
This isn’t the first time this has been used to solicit donations, but it is proving to be an effective way to get a large number of people involved at a giving level that is accessible for most anyone. Relief organizations will continue to depend upon larger donors for the bulk of their donations, but mGive’s campaign for Haiti represents a trend that will probably continue to grow.
Want to use your mobile phone to participate? Here’s how, from mGive’s web site:
Simply text the word HAITI to 90999 to give $10. When prompted, reply with YES to confirm your one-time gift. The $10 donation will appear on your next mobile bill and 100% of the donation will go to Red Cross to help those hit by this natural disaster
This is Lori from mGive. Thanks for posting about this!
I was glad to! And glad to participate.